Articles on product design, user experience, and case studies
This project tackles the challenge of boosting quality text reviews within Zomato's Food Delivery segment. The solution includes Speech-to-Text reviews, AI tag generation, and UX improvements to increase review frequency and quality.
Analyze how increasing the quantity and credibility of text reviews in the food delivery vertical can drive business outcomes for Zomato. Includes user research, competitor analysis, and solution design.
A deep dive into Smytten's referral program mechanics, user personas, journey mapping, and success metrics. Includes recommendations for enhancing engagement and loyalty.
Analysis of Blinkit's notification system that drives engagement through personalized deals, reminders, and feedback requests. Includes user personas, recommendations, and key metrics.
Analysis of Swiggy's Play Store rating drop from 4.5 to 3.8 stars within two weeks. Identifies root causes including unrealistic marketing promises, app performance issues, and operational challenges.
Strategies to increase customer loyalty and retention for Swiggy's food delivery segment. Includes user personas, pain points, and solutions to improve retention rates from 60% to 80% WoW.
Comprehensive research on food delivery trends in India for 2023, including tech giants entering the market, drone deliveries, subscription models, cloud kitchens, and factors affecting the industry.
Comprehensive product metrics framework for Google Smart Shoes including North Star metrics, KPIs, adoption, engagement, supply, quality, and guardrail metrics to track product success.
Feature proposal for Swiggy's Dabba service allowing users to book weekly or monthly meal plans and pre-order customized food items to increase customer loyalty, retention, and acquisition.