Blinkit: App Notification Product Teardown

Business Context

Blinkit (acquired by Zomato) leads the hyperlocal instant commerce segment by leveraging strategically placed dark stores for nearly instant delivery.

Key Features

Notification system drives engagement: personalized deals, reminders, and feedback requests.

• Minimalistic design and strong CTAs optimize readability and engagement
• Targeted frequency and personalized content reduce opt-out rates

User Personas

Young Professionals

Seeking efficiency and convenience with minimal notification spam.

Budget-Driven Household Managers

Juggling shopping, deals, and family needs.

Recommendations

• AI personalization: Predict preferences, suggest relevant deals at optimal times
• Interactive notifications: Enable direct actions like reordering or rating deliveries right from the notification
• Enhanced controls: Users choose notification type/frequency
• UI/UX consistency and clarity: Strong branding, actionable content, and minimal information overload

Metrics

• Opt-out and click-through rates
• Retention and engagement rates after notifications
• Notification conversion and session frequency