Google Smart Shoes - Product Metrics and Goals

Company Goal

Google aims to improve people's lives through technology by enabling healthier lifestyles supported by accurate health tracking, personalized coaching, seamless integration with devices, comfort, and user privacy.

Goals Overview

• Empower consumers to lead healthier lives.
• Increase usage of the Google Fit app that complements the smart shoes.
• Make the smart shoes a daily wearable product by ensuring comfort and style.

North Star Metric

• Total number of smart shoes purchased per month.
• Active user engagement with the shoes and companion app.

Key Performance Metrics

Consumer Metrics

• Improvement in users' health and wellness outcomes.

Product Metrics

• Empowerment of users through helpful features.
• Increased frequency and duration of use of the smart shoes.

Google Fit App Metrics

• Number of new customers acquired monthly.
• Number of app sign-ins per month.
• User engagement indicators such as:
  • Frequency of app use.
  • Median minutes spent on the app.
  • Median minutes shoes are worn daily.
  • Are users finding productivity and health benefits?

Adoption Metrics

• Number of people acquiring smart shoes monthly.
• Percentage of customers activating full features.

Engagement Metrics

• How often and how consistently users engage with tracking features (steps, health metrics).
• Are users returning to the app regularly?

Supply Metrics

• Scalability of production to meet demand.
• Number of units produced per quarter.

Quality Metrics

• Customer satisfaction based on ratings and reviews.
• Frequency and nature of defects or malfunctions reported.
• User comfort and product aesthetics.

Guardrail Metrics

• Revenue from the companion app and hardware sales.
• Average battery life of smart shoes ensuring reliable day-long use.

Summary

The success of Google Smart Shoes depends on not just sales volume but on active, consistent usage and positive user experience including comfort, style, and accurate health tracking. Ensuring scalable production and high product quality are critical to sustaining growth.