Smytten Referral Program Teardown

Platform Overview

Smytten is India's leading tech-driven D2C product discovery and trial platform. It curates premium brands, emphasizes sampling, and leverages digital engagement for growth.

Referral Mechanics

• Sign-up bonus for both referrer and referee
• Additional rewards when a referred friend places a trial order
• Redemption after reaching 500 Smytten Bucks; expiry in one year
• Referral limit: 10 per month

User Personas

Referrer

Digitally savvy influencers seeking social recognition and rewards.

Referee

Incentive-driven premium buyers, prefer trusted recommendations.

Journey Map

• Sign up, explore rewards
• Refer friends through contacts or social sharing
• Enjoy free trial rewards
• Track referrals
• Communicate through WhatsApp or SMS

Success Metrics

• Number of referrals per user
• Conversion and redemption rates
• Visibility of referral features and personalized messaging
• App Store conversion and referral CTR

Recommendations

• Enhance app interface visibility
• Gamify leaderboards
• Improve SMS reliability
• Personalize referral experience for maximum engagement and loyalty